You know what Audio Branding?

Sound Branding, also known as Audio Branding, Sonic Branding, Acoustic Branding ou Sonic Mnemonics, It is one of audio tools for fixing a mark, as well as the jingle is music or theme of the brand / product.

It is very applied in audiovisual vehicles (tv, radio, internet) and makes consumers memorize particular product or company through this “sound logo”.

Audio Branding is a small custom tune, a sequence of sounds, normally consists of 2 ou 3 notes and positioned primarily at the beginning or end of a commercial. Check out some examples below:

For Brazilians, Audio Branding exists more famous than the Plim Plim Rede Globo?

Microsoft Xbox 360

Intel

These are just a few examples to get an idea of ​​how the Audio Branding is applied in advertising campaigns.

That “sound logo” It is a type of learning in the human brain and moves a lot with the perception. A melody is the most memorable sequence of sound, since when it starts automatically the human brain expects the final, this marks the very human subconscious. Many studies indicate that the Audio Branding can give a frightening return to your product or brand, everything depends on how it is studied to be used in an advertising campaign.

The essential qualities of an Audio Branding are: exclusivity, memorization and flexibility.

In several countries the Audio Branding is taken very seriously, There are several publications on the subject, books and even conventions where they discuss many cases and the advantages that this type of tool can provide in the media.

You want to fix your brand to your target audience through audio?
Contact us, o Maximal Studio It offers to its customers the service and study of Audio Branding for your brand or product.